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Ignore Everybody

and 39 Other Keys to Creativity

 

Hugh MacLeod

 

 

 

Publisher: PORTFOLIO
Published:  12 November 2009 
Format:  Hardback
ISBN 13:  9781591842590

 

 

When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog - gapingvoid.com - and a reputation for pithy insight and humor, in both words and pictures.

MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?

Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample:

* Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.
* If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.
* Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.
* The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.

After learning MacLeod's 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

Hugh MacLeod worked as an advertising copywriter for more than a decade, while developing his skills as a cartoonist and pundit.  Hugh MacLeod is the acclaimed blogger behind gapingvoid.com and more than a million people have downloaded the original post that inspired this book, "How to be Creative."  He is also the author of Evil Plans and the national bestseller Ignore Everybody. He lectures and consults on Web 2.0 and its impact on business, and he lives in Miami.

 

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