and 39 Other Keys to Creativity
12 November 2009
When Hugh MacLeod was a struggling young copywriter, living in a
YMCA, he started to doodle on the backs of business cards while
sitting at a bar. Those cartoons eventually led to a popular
blog - gapingvoid.com - and a reputation for pithy insight and
humor, in both words and pictures.
MacLeod has opinions on everything from marketing to the meaning
of life, but one of his main subjects is creativity. How do new
ideas emerge in a cynical, risk-averse world? Where does
inspiration come from? What does it take to make a living as a
Now his first book, Ignore
expands on his sharpest insights, wittiest cartoons, and most
useful advice. A sample:
Selling out is harder than it looks.
Diluting your product to make it more commercial will just make
people like it less.
If your plan depends on you suddenly being "discovered" by some
big shot, your plan will probably fail.
Nobody suddenly discovers anything. Things are made slowly and
Don't try to stand out from the crowd; avoid crowds altogether.
There's no point trying to do the same thing as 250,000 other
young hopefuls, waiting for a miracle. All existing business
models are wrong. Find a new one.
The idea doesn't have to be big. It just has to be yours.
The sovereignty you have over your work will inspire far more
people than the actual content ever will.
After learning MacLeod's 40 keys to creativity, you will be
ready to unlock your own brilliance and unleash it on the world.
worked as an advertising copywriter for more than a decade,
while developing his skills as a cartoonist and pundit.
is the acclaimed blogger behind gapingvoid.com
and more than a million people have downloaded the original post
that inspired this book, "How to be Creative."
He is also the author of Evil
the national bestseller Ignore
He lectures and consults on Web 2.0 and its impact on business,
lives in Miami.